Tasks
- designing and implementing a SEO content marketing strategy to align with broader business goals
- identifying customer needs and gaps in our content and recommend new topics
- conducting keyword research and prepare SEO guidelines/drafts for Content Specialist to increase web traffic
- writing SEO-optimized content in multiple formats (including blog articles, website content, press releases)
- managing and optimizing external content pieces like articles by tech journalists, external writers, developers, etc.
- measuring, analysing and reporting on SEO performance
- creating and implementing growth hacking experiments
- working alongside other marketers and external agencies to distribute content
- cooperating with a native proofreader and Content Specialists
Must have
- 2+ experience in SEO/content creation, preferably in a software company
- knowledge of SEO practices
- exceptional written and spoken English
- knowledge of the technology sector
- knowledge of tools, including BuzzSumo, Google Analytics, Ahrefs (or similar), WordPress, Whitepress
- outstanding ability to think creatively and strategically
- can-do attitude
- problem-solving skills
Nice to have
- experience in lead generation through content marketing
- Master’s or Bachelor’s degree (preferred: English, marketing, PR, communications)
- experience in product marketing and/or service marketing
- a personal network of PR contacts
6,000 – 8,400 PLN net b2b or 5,000– 7,000 gross CoE